A shortened link is not only a convenient way to manage traffic and track analytics, it is also one of the effective methods of building a brand and audience loyalty. Such links will help make marketing more successful and increase the number of clicks in general. How does it work?
Branded shortened links look more professional than regular short links. They contain your domain and increase recognition, which inspires trust in the user. Such links are very useful for social networks, because the user sees a familiar domain and is more likely to click on it. Such a concise and simple link is understandable and does not arouse suspicion. This is important, because shortened link services are often used by scammers for their own purposes, so users are wary of short links.
Branded short links also provide analytics and statistics of clicks on transitions to improve the effectiveness of your advertising campaign. This is convenient and useful for increasing sales and attracting new customers.
Not only on social networks, but also in general, your brand will look more professional if you use branded shortened links. Such links are easy to remember and easy to reproduce even if you have to enter them manually. This is especially convenient in the offline sphere, for example, for placement on banners or business cards.
A shortened branded link with your company's domain is a successful first impression of your activities, the professionalism of the company and care about the user's opinion. Unfortunately, shortened links today are not always safe to click, because they can be used by scammers on the Internet. Branded links immediately reflect the safety of clicking on the link.
Dynamic shortened links allow you to change the target URL without changing the short link itself, which is convenient for marketing campaigns. This is an additional feature for branded links, which is provided by some link shortening services.
If you are actively working with advertising, social networks, email marketing or advertising on printed products (business cards, banners, tickets), short branded links are a must-have tool that will definitely help increase the efficiency and success of advertising campaigns.
Short links save space and look neater, they are more aesthetic. And branded short links are also an additional degree of trust in your brand, which will create a positive impression for your users.