Dynamic short links are shortened long URLs that can change the final address without updating the shortened link itself. Such links have additional features for work. For example, they have advanced analytics functionality that is used in marketing campaigns. They help track user metrics. Also, using dynamic short links, you can configure redirects - different users can receive different landing pages depending on their device, location or other factors. Special link shortening services allow you to create dynamic short links from long links, in some cases such links are very important for the work of marketers.
How does a dynamic short link work? Let's say you shortened a long link and got a short one that leads to a landing page. But over time, this page has become irrelevant, so using a shortening service you can replace the landing page, but the shortened link remains the same, and you can continue to use it.
When are dynamic short links needed? First of all, when conducting regular promotions, when the landing page is constantly updated. A dynamic link is also needed when redirection occurs depending on the user's device, for example, for Android owners to Google Play, and for iOS - to the App Store. Dynamic links are useful when you need to track the success of marketing campaigns. You will receive effective information for tracking clicks. Such links are especially useful for printed products, when there is no way to replace the short link in the qr code. Dynamic links are also often used for advertising purposes to test user behavior.
Dynamic short links are very important for marketing purposes and for the offline sphere, when short links are used in QR codes, for example, on banners or in a restaurant menu. Anyone can create such a link using a special link shortening service that provides such functionality. First, choose a service to shorten the link, insert the original URL into a special field and shorten it. Then you will be given the opportunity to replace the final url later and analytics functionality to track traffic.
Dynamic links are a convenient tool for marketing, analytics, and site traffic management. The choice of service depends on your needs. Not all link shortening services provide the ability to create a dynamic link, so when registering, you should pay attention to the available functionality and only then shorten your long link and edit it if necessary.