If you, as a blogger, need to get more clicks and build trust in your brand, then shortened links will help you do this. It is short branded links that strengthen the trust of readers and increase the level of expertise of the blogger in his niche. How to use shortened links correctly to increase the effectiveness of the brand?
Firstly, you should start using branded shortened links with your own domain instead of ordinary short links. A personalized link with the name of the blogger or the name of the blog inspires trust in the reader and increases the number of clicks on such a link. Users often distrust ordinary shortened links, because it is not clear where such a link leads. With a branded short link, everything is different, because it is immediately clear that the transition will be to the blog. Such a link is much easier to remember than a long and incomprehensible one, and it looks much more professional. To create branded short links, you need to use special services that provide such functionality.
Shortened, short links for a personal brand will provide more opportunities for tracking traffic, which is very useful when conducting blogger advertising campaigns. With the help of the functionality, you can track which channel brings you the most traffic and develop it.
In social networks, shortened links are an indispensable solution, because long links look untidy and some services may cut them off due to the limitation on the number of characters. Therefore, if a blogger promotes his services on social networks, then short links are a must. For example, in Instagram Stories or on YouTube in pinned comments. In such places, there is no place for long links, so only a shortened branded link will look professional and effective.
For bloggers who also promote their services offline, short links in QR codes are an indispensable assistant. A branded link will help make the QR code readable and will inspire even more trust in the user who scans the QR with a smartphone and immediately sees a beautiful link to go to.
If a blogger works with referral programs, then to hide tags in long links, it is also worth using a shortened link. It will make the affiliate URL neater and will not cause additional questions from the user.
Short links, which are shortened using special services, are not just URL shortening, they are a powerful development tool for a personal brand not only on the Internet, but also in the offline sphere.