Long URLs are often inconvenient to use, so they should be shortened using special link shorteners. Such services allow you to make a long, unreadable link more attractive and memorable. What is needed for this? First of all, you need to choose a link shortener that allows you to shorten a long URL to a short one. This service must be reliable and stable, because if it stops working, your short link may also stop working. Therefore, if you choose a link shortener, pay attention to user reviews, the service's operating period, and check the type of links that you will receive after shortening. Evaluate the attractiveness of the shortened URL and whether it is possible for an ordinary user to remember it. It is better if such a link consists only of letters, without using numbers. As practice shows, short letter links are more successful and easier to reproduce. Be sure to test the resulting link. For example, check if the link is easy to remember, ask someone if they can repeat it after a few minutes. The basic rule in this case is that the fewer characters, the easier it is to remember. Not all link shorteners can provide a concise short version of a long link. Therefore, if you did not get the desired URL option when shortening, you can use another shortening service.
Short links are easy to remember and use in further work with them. They definitely look better on social networks and in printed materials. Most link shortening services show the number of clicks, the geography of visitors and the source of traffic, which is very important for marketing research. But the main thing is that such links are easier to share offline and online, and easier to remember.
Long URLs can look awkward. Therefore, it is worth using link shorteners to get a simpler and more convenient URL. Such link shortening does not affect the ranking, search engines perceive them as ordinary redirects, so from an SEO point of view you should not worry.
To make a short link memorable, first of all you need to choose a reliable service. It will be able to shorten your link to a more attractive one and stably maintain its work. Avoid complex characters in short links. Numbers and special characters can confuse the user and even give the link the appearance of spam, it is better to use only letters. And the fewer letters, the better.