Shortened links are convenient and useful to use for creating QR codes. First of all, this reduces the amount of encoded information, which means that the readability of the QR code improves. Therefore, if you plan to create a QR code, and your link is long, it is better to shorten it first using a link shortening service.
The shorter the link that you integrate into your QR code, the easier it will be to read. That is, it will have fewer black dots, and the user's smartphone will recognize the information easier and faster. This is especially useful for large printed banners, where the QR code is scanned at different distances. Therefore, the simpler the QR, the more successful it will be to read it using a smartphone.
If the print quality is low, then the probability of blurring the QR code on printed products is high. If the QR is simple, then such a problem will not arise. Therefore, a shortened link for such a QR code will be useful.
Another advantage of using a short link to create a QR code is that you will have plenty of space to customize the QR to fit your company's design. For example, you can add your logo or brand colors.
You can also create a dynamic QR code with a shortened link. Some services provide the ability to change the link without changing the QR itself, which is convenient when you need to update information. In this case, you do not need to reprint products with updated information.
As you can see, shortened links are very useful for creating QR codes. Short links make the QR code less dense, faster to scan and more convenient to print. If you plan a QR code with your own design or placement on printed materials, it is better to use shortened URLs. This will speed up reading using the user's smartphone and reduce the number of possible errors when scanning.
How to choose a stable link shortening service to create a QR code? Make sure that the service has a good reputation and has been working for more than one year. Some services may close, and your links will become unavailable. To do this, analyze user reviews and the overall rating of the service.
It is better to choose services that allow you to update links without changing the QR code. Then you can create dynamic QR and update the information over time if necessary.
Choose services that allow you to track clicks on the link. This will be useful for analyzing marketing campaigns.
Make sure that the link shortening service filters out malicious links that are created for phishing. Some services block links to suspicious sites or add warnings.